Few Points To Consider Between Google Analytics and Google search Console

Now let's discuss a few points to consider between Google Analytics and Google search console for a healthy website. These two are the most popular mostly used tool by the webmasters.

Both work in a different way google analytics helps with traffic and source of the traffic, google search console is a tool which helps the webmasters to result better in the search result.

If you ask me which is the better tool I would say both are important for a webmaster. Both tools are provided by Google, the main aim of Google is to help the webmaster to follow the patter which helped the google to provide a good and better search result to users. I will give you a good idea of both tools.

Few points to Consider Google Analytics

Google Analytics is considered as a Golden tool of the era, it gives webmasters a clear idea about the traffic statistics and showing the user treemap interaction. Google Adsense, Adwords, search console can be linked with analytics and also avail those data in analytics. You can take decisions by evaluating analytics data in regard to the presence of your web in search engines. There is also a paid version available.

1) helps to show different traffic that we are getting with  traffic sources

2) Helps to track audience demographic

3) real-time traffic (data) will be provided

4) enables to analyze the performance of landing page

5) unique page views and session data will be provided.

6) we can get to know-how and all we getting traffic and how they are spending time webpage.

Few Points To Consider Google Search Console

Google Search console is a gateway (mock point) between Google and webmasters and this is the place you can do a health checkup on SEO of your website. The search console will give your site performance in the search results.
webmasters can analyze the indexing and optimize accordingly to get more visibility.it was know as google webmasters tool later they changed it to Google search console.

1) Helps to give you the numbers of internal and external links to your site
2) it will provide data regarding mobile usability.
3) gives the top keyword query and tells how much impression and click you get for that and in which position it ranked.
4) Report regarding indexing by dividing into errors, valid with warnings, valid, or excluded
5) helps to do SEO in controlled form

I have published a Blog regarding Best on-page SEO techniques, please visit to read the blog.

Unfolding The Google Updates | Mohamed Basith SEO

In the past 21 years, Google has developed immensely. Google has started its journey From a garage in 1998 to a company with a revenue of 116 Billion US dollars in 2018. Google search engine went live in 1998. Google has evolved very much in their working algorithm, You will be able to witness many changes in google search. Larry Page and Sergey Brin came up with an idea of Page Rank in 1998 to attain good quality websites and to provide a high-quality search result to the user. Google Algorithm is a computer language, it is sets of command to perform the defined task. I have already published a blog about the history of Google, visit to know more. It's time to unfold the Google Updates until now.

Unfolding the Google updates

Google AdWords, Google Toolbar  (2000)

                                

1) Google offers an advertising platform where advertisers can pay and display their ads on every google partner's website and google search engine.it the most used advertising method by most of the business. Most of google's revenue is earned through Google Adwords.

2) Google Tool Bar is available in internet explorers, people don't need to visit google instead they need to open toolbar only to access the functions of Google. it was available in download form.

Google Adsense, Fritz, Florida, Boston  (2003)

1) Google Adsense is money earning program, a website with good traffic can apply for the program if they approve you can provide a space to display google ads on your site by pasting a code at the back end of the web page. Google pays you for each click that got from your website.

2) Fritz aka Google Dance is an update related to Google indexing. a certain amount of index was updated every day instead of bulk update it became a huge relief to webmasters.

3) Florida is the first major core algorithm update done by Google, the main focus was against spammy (Black hat) practices like keyword stuffing, hidden text. It also acts as a filter every web page goes through Florida.

4) Boston is the first-named and officially updates algorithm by Google. It is a monthly core update later it was a failure and Google stopped this update

Brandy (2004)

Brandy was a preparation update for Austin update, no changes were made to the algorithm only indexing was changed.

No-follow, Bourbon, Personalized Search, XML Sitemaps, Jagger, Google Local/Maps, Big Daddy (2005).

1) No-follow: Google introduced it against comment spamming and to control the quality of the outbound link. (rel=nofollow) is the comment to call the function.

2) Bourbon: it acts as a filter on spam from google results. It detects duplicate content and punishes the website.

3) personalized search: It analyses the data on what's the user is searching and save it in Google my search history, using these data google provides a personalized search result to each individual.

4) XML sitemap: it is an XML file which acts as a map to the webpage, which helps Google to index and crawls the webpage.

5) Jagger: it is a number of series updates. webpage gets punished because of duplicate content, reciprocal link, link farming, and link buying.

6) Google Maps: Google merges Local search and Mapping Experience together. Users can access the local information and helps to navigate easily.

7) Big Daddy: It is more like an infrastructure update, this made a great impact in SERP. Two new data centers were also introduced with  IP addresses: 66.249.93.104 and 64.233.179.104.

Universal search  (2007)

 Universal search introduced a new listing method which includes images, videos, and news from the webpage. This update started to promote vertical search results and the user interface.

Google Suggest (2008)

Google Suggest is an update where when you start to type something in Google search then related suggestions also will be displayed below search.they also made some changes in their logo.

Real-Time search (2009)

 Real-time search: Google started to use social media, Google News, Google Blog Search, new webpages to give real-time search results.

Social signals, Negative review, Caffeine, Mayday (2010)

1) social signals: the websites which use social media very well were ranked well. Later Google has made some changes to it the preference was given to Social media authority value

The pages which get influential interaction get ranked better.

2) negative review: Websites with Good review started to rank better, it helps people to believe in the  search result

3) caffeine: it's an infrastructural update. Google started a data center this made google search results 50% fresher than the past result.

4) mayday: this is a ranking algorithm update that affected the long-tail keyword. It gave more preference to a webpage with more content for long keyword search results.

Panda, schema.org, freshness (2011)

                            

1) Panda update was mainly against content spamming. Because of this update search result quality get better. Panda 4.0 Algorithm act as a filter after crawling the web pages it gets filtered

through Panda qualified pages to pass through and spam pages get rejected at the initial stage itself this made search quality improve. Algorithm Panda was updated to Panda 4.0 in 2014.

Panda mainly focused on content duplication, content spinning, grammatical error, thin page, keyword stuffing.

2) schema.org: This move was to provide rich and high-quality content to users. schema.org establishes a foundation that helps webmasters with a pack of the micro schema. micro schema is structured data that defines the content on-page.

3) freshness: using data collected through caffeine google provide you fresh information. recent information was given in search result and it has affected up to 35% of queries

parked domain, penguin, pirate, Exact match domain (2012)

                     

1) parked domain: This update was done due to the complaints from webmasters that domain ranking is getting distracted, google mistakenly displays parked domain and mistreated published domain as a parked domain.

2) penguin: Google came up against link spamming with this update. At the initial stage, it affected 3.21% of English queries. Many updates were done on the penguin, penguin 4.0 was made in real-time and it takes action immediately.

Link spamming -  building a non-ethical backlink. link selling, link buying, link exchange, low-quality directory submission comes under link spamming.

comment spamming - Its a method of posting a link in the comment section under blogs and articles and converting the traffic.

Link farming - is cultivating the link through non-ethical process eg: backlink generator.

wiki spamming - submitting content in Wikipedia has become most used practice within webmasters

Guest blogging - is a practice of blogging in another person's blog to build backlink and traffic.

3) pirate: Google punishes websites with copyright violations. they can file a complaint by DMCA rule

4) Exact match domain: buying the exact domain name on which the service is provided will help to rank better

Hummingbird, payday loan (2013)

1) Hummingbird: it is mainly focused on semantic results. it provides deep information about the keyword which the user has searched. sematic is a study of words and logic. This update made google more interactive. Google has introduced AI in a small amount 

2) payday loan: This was against spammy queries like "payday loan" and other spam queries. webpages with cheating, misleading content will be getting punished.

Pigeon, https/SSL (2014)

1) pigeon: Pegion update is an algorithm that is related to local SEO. It helps to provide the result based on location.

Things to do local SEO

1.Register at google my business

2.if you are maintaining a page to get listed in a particular location then you must add google my business address to it.

3.submit the domain in the local directory

4. embed the map location in about us or contact us page

5. The social media profile should get interaction from the local area.

2) Https/SSL: Google started to consider security as a major priority because by the time many e-commerce websites were started to do business. websites with https/SSL was likely ranked in a better position.

Rankbrain,mobilegeddon (2015)

    

1) Rank brain: Rank brain strongly used AI for providing the best quality result to the users. The rank brain helps to give the result according to the situation this has made a great impact between people.

2) mobilegeddon: this update gave more preference to mobile-friendly webpages, responsive webpage, horizontal scrolling, no unplayable website.

Snippet length increase, Chrome Security Warning (2017)

1) Snippet length increase: Google doubled the character limit from 155 characters to 300 characters.

2) chrome security warning: Google started to display a warning to the user when they enter any data or input on the Http page. 

Medic, Mobile Speed Update, Brackets (2018)

                       

1) Medic: It affected health and wellness related websites only. Websites with low quality and fake content were punished in these updates 

2) Mobile Speed Update: in the era of mobile Google started to give more preference to mobile-friendly web pages. pages with good loading time will rank better still if pages have slow loading time with good relevant content it may also rank better. 

3) Brackets: It is implemented against manipulation in Google review and fake detail provided in webpages.

March 2019 Core Update, July core update

1) March 2019 core update: This update was made on quality content and relevancy. some niche was effected very broadly. Websites that provide information on YMCL search queries ( your money or your life).

2) July 2019 core Update: This is the first pre-announced core update by Google. It has affected news website broadly. Trustworthiness was the main factor behind this update.

Chronicles of Google and SEO Process | Mohamed Basith SEO

                                  

Google! Google! Google! the term we hear everywhere and every single day.

Google is considered a master search engine and also it is the most used search engine in the 21st century. Google was founded in 4th September 1998 by Larry Page and Sergey Brin.

Google started the journey from a project to the most used search engine and the legacy still goes on.

Now you may be wondering how does it work? whats is the chronicles of Google? right!

Here you go,  Google crawls the websites and works as a librarian it saves the data into the database according to the category in which they belong and provides it to the users.

At the initial stage, they faced a big threat they were not able to provide sufficient data to the users. In 2001 Google got viral in between the people, world trade center was crashed down by Osama-bin Ladan and it was the hot news at that time. People who searched for the incident in Google were not able to find the relevant data and it became a hot topic for discussion. Google came to the conclusion that it happened because they were not able to Crawl the web site. As a solution, Google published its first Guide for the webmaster named " SEO starter Guide " to educate webmasters.

                      

Chronicles of Google

                               

The search engine was content specific there for Google Displays the page with the most repeated keyword so the webmasters started doing keyword stuffing. Afterwise Google changed its algorithm to link specific then webmaster started to sell and buy the backlinks so this created a threat to Google. Then they came up with a little update in algorithm and they introduced a quality link algorithm still there was some issue, pages with High page rank started to sell backlink for a high price to stop that Google introduces juice pass. Juice Pass works in a way that equity passed through the link.  The page is Ranked out of 10 it is given based on a backlink and other 200 obstacles which still unknown. To stop passing the equity they came up with a new method called " no follow link ".

Adwords was launched in 2010 which consists of 350 advertisers. Google Ads is an advertising platform where advertisers pay to display advertisement this was a major stepping stone in the chronicles of Google. Later google introduced Google Adsense in 2003. Using Adsense webmasters can convert their traffic into money by providing some space on website for Google. Google was afraid to do the algorithm updations because a change in algorithm will affect the traffic to the website and it will affect Google also, By 2008 Google has acquired many major companies and started the Gmail and youtube the legacy still goes on.

Gmail is a web-based email service where users can send and receive emails. In 2003 Google has invented Android which is the most used operating system and it was the start of the revolution.

In the Chronicles of Google, they have come up with major core updates in 2009 which was mainly focused on the personalized search result. Every activity done by the user is recorded Google database later the same is used to help the user to provide results personalized. Later it was updated to Google suggest where the users will get the suggestion that is related to the search keyword. Google started Datacenter and started to collect the data using cookies for making the result personalized and to make the content relevant. The bounce rate was a major factor that affects the ranking on google. The bounce rate is the percentage of visitors navigate away instantly from the web page. If 100 people came to the web page and 80 people left the site without spending time then the bounce rate will be 80 %.

         What is SEO and how does it work?

             

                                           

Search Engine Optimization (SEO) is a process of driving defined traffic to the website in search engine results. SEO walks on three legs which are crawling, indexing and caching.

crawling is the process of  scanning the web pages and collecting the data using crawlers(spider, bot)

catching means saving the crawled data into search engines database

Indexing means running or displaying relevant data which is stored in a database it also means the page is ready to show in search engine.

Webmasters adopt many SEO practices to rank their website on Google. White hat SEO and Black hat SEO are the mainly adopted method. White hat SEO is ethical to practice adopted to rank the website on top of the search engine and they always follow terms and conditions of the search engine, it is the most used SEO process. Black hat SEO is a non-ethical practice adopted to rank the website on top of search engine and they don't follow terms and conditions of search engines. Grey hat SEO refers to practice who do white hat technique and also adopt a little black hat technique to rank better.

The above mentioned are the SEO process which is running (widely used) currently and also different types of SEO is also mentioned in the upcoming section.

Types of SEO

On-page optimization and Off-page optimization are two types of search engine optimization.

on-page SEO is a process of optimizing factors on your webpages like content and meta tags.

off-page SEO  is a process of increasing page authority and relevancy of the website by using methods like backlink building, bookmarking, social networking it helps to rank better in search engine.